Identity
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Imagery
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Applications
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Identity • Imagery • Applications •
Art Direction for
CB Health & Nutrition
The project involved creating a cohesive personal brand for a nutritionist and dietitian. The art direction shaped the visual identity, including logo and icon design, color palette, imagery, and overall mood. Styled photoshoots brought the brand’s visual tone to life, and the identity was applied across stationery, posters, a trifold, and website elements to ensure a consistent and professional presentation.
Art Direction
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Art Direction •
Once the identity is established, moodboards and style guides play a key role in shaping the brand’s personality. They help define the visual tone, ensuring that colors, imagery, and overall mood consistently reflect the essence of the brand - in this case, the individual behind it. These choices are later applied to logo variations and extended across all brand materials, creating a cohesive look and feel.
Photoshoot
For TikTok/ Reels
Hungry for better nutrition? Contact Cristina