Amazon Content
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Amazon Content •
Amazon Content for
Memoria Collection
Development of A+ content and product imagery for a kitchenware brand to enhance their presence and engagement on Amazon. Work included organizing and directing photoshoots, producing high-quality product images, and designing visually consistent content that communicates product features clearly and effectively.
Mug in white
Mug in black
A+ Content
“Our customers are the heart of Memoria Collection, and we love seeing how they use and enjoy our products. Get inspired by the many ways our customers are incorporating the Cloud mug into their daily routines.”
Influencers played a key role in promoting the product on Instagram. To translate this visibility into Amazon, a collage of influencer content was created to highlight frequent use and generate desire among potential customers.
The text chosen to go with it was:
keywords
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keywords •
Packaging & Safety
The A+ content included an image of the protective box and an unboxing video, reassuring customers that the delicate mug arrives safely and with care.
Product Naming Adaptation
The mug was originally produced and packaged under the name Pillow Mug, branded only with the Memoria Collection logo on its base. While content was initially created under this name, keyword research revealed that customers were searching for “cloud” when trying to find this product. To better align with market behavior and improve discoverability, the product was rebranded as the Cloud Mug on Amazon.
Meet your new favorite mug on Amazon